IM+ is doing it wrong

30 Mar

This is unbelievable! Have you read these contest rules? Go ahead, read these rules. I’ll wait.

It’s almost as effective as asking people to:

Post a video to three social media sites with an excruciatingly specific title with extremely specific tags then email us, tweet us, call us on a satellite phone, text us, stand on your head for 3 minutes, do a backflip, jump up & down while scream IM+ is the best thing in this world!

In all seriousness the contest rules should be:

  1. Post a video to YouTube after March 28, 2011 and before May 31, 2011
  2. The winner will be the person with the most views at midnight EDT May 31, 2011

Let it go viral and get lots of publicity for the price of a 16GB iPad. Instead they are putting so many restrictions on how to enter that people just won’t do it. Good luck with that IM+.

Also, why are they giving away 5 promo codes to an app people need to own and use in order to enter the contest.